Facebook never ceases to out-do itself. Mark Zuckerburg and his clad of troops know how to give us advertisers what we want (at least most of what we want). And this is evident in their launch of new updates to Facebook Business Pages.
Not only have they upgraded the “Start a Facebook Page” so that it is clearer and more user-friendly….
but they’ve also made some big changes to their page’s functionality. And at Knoxsocial we’re here to dig into what exactly it is you need to know.
1. See Through the Eyes of Your Business Page
The image above shows you the steps to toggle between your user Profile and the Page you admin. Once you get there you’ll notice several interesting things.
The first thing you’ll notice is your homepage. You will no longer see a news stream consisting of your friends’ most recent posts, but instead will see posts from other businesses that you have “liked”. And “likes” are another change in themselves – what was formerly known as “page favorites” (which we’ll get into later). In other words, you are now able to see and engage from a Page’s point of view.
Page's Home Feed
2. Page the Social Butterfly
The second thing you’ll notice, and this is probably my favorite feature of the new page upgrades, is the ability to comment and like other posts as your Page. Previously, Pages were limited to communicating with others strictly on their own Wall, but we now have the ability to venture off to other Pages and start a conversation there thus enhancing meaningful business relationships. Not to mention a brand’s visibility.
Another added bonus? We now have the ability to choose whether we prefer to comment/like a post as our Business Page or as our own personal account – whereas before this option didn’t exist. W00hoo! I l<3ve options!
Post Comments on Other Pages As Your Page
3. Alert Alert!
The third upgrade that will help busy business owners tremendously is the email notifications sent each time a user comments or posts on your page. So no more excuses, owners, for neglecting to respond to your fans’ comments and questions because you’ll be getting an email EVERY TIME!
4. Show Your Page’s True Colors
The fourth, possibly least enthusiastic, upgrade is the ability to give your page a tad bit of personality. These changes are very subtle. For instance, your “My Page Favorites” now become “Likes” and are shown on the lef- nav of your page. These are displayed every time you as Business “Like” a page – just as you would as a fan.
Page "Likes"
You also have the ability to organize which order your “Likes” are seen so that you can show the most prominent and relative ones at all times. In addition to these changes, you now have theability to control which images appear on the photostrip (photos at the top of the Page) which consist of the most recent photos uploaded to the wall and tagged.
5. Relating to the Visitor
The fifth and final set of important upgrades that you need to know about has to do with the noninvasive environment for the Facebook user. What I mean by this is that your friends will no longer be bombarded by a thousand notifications to join your page or accept your ear of corn from Farmville, but will instead see your Page suggestions in the right-hand-column as they navigate through Facebook. An additional feature that enhances the user experience is that Facebookers visiting your page can now see what mutual friends and pages they have in common with your page.
So what does this all really mean for a businesses? Well..
- Additional opportunities for visibility
- Deepen relationships even more with both users and pages
- Ability to quickly respond to comments or posts in real-time
- Capability to personalize pages and express personality
- Allow users to have a more natural, unintrusive experience
So that’s everything you need to know! Well, not completely everything but you can get additional info here.
What has been your experience with the new Page Upgrades? What do you like or not like about the new Page updates?
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