I've just been so busy that I barely have time to write nor the motivation. I guess that's what happens when life happens.
However, tonight I am motivated. Motivated by a young, fearless chap by the name of Daniel Tosh.
Now, I know in my last post I said that I would do a follow up on bringing the basics back to social media...and I will...some day. But for now my inspiration comes from this guy...
...since I am about to see his show at the Tennessee Theatre Wednesday, October 13th. I CANNOT WAIT!
But the point of this blog post is to recognize his own great use of social media. I applaud him for his creative efforts.This guy is swimming in the Sea of Social. Hell his show, Tosh.O, is entirely based on user-generated YouTube videos!
His show has invaded my personal life and has become a weekly staple. It's sad, but almost daily I say to myself "It's fun to do bad things..." like the 7-year-old kid who stole his grandmother's car.
I can't help but crack up everytime I see it. Not to mention I wouldn't have even seen the majority of these videos without his show because 1.) I have a life and 2.) am not constantly watching videos like SOME PEOPLE I KNOW **ahem**(not to mention any names ((Devo)) but you know who you are ;-))...
His social marketing (and/or his marketing department's) skills are superb. He knows exactly how to appeal to his audience; by maintaining the exact same perverted cynicism he displays on his show and integrating it throughout all his social vehicles. And people eat. it. up! I guess people thrive off assholes.
Also, Tosh definitely knows how to cash in on user-generated content by encouraging viewers to submit their own YouTube videos for a chance to be on his show or to take part in well-known impossible challenges like the Cocao Challenge.
The guy has got some great ideas (or at least someone on his team does) that I think many businesses can utilize and incorporate into their own social marketing strategies. Well, perhaps not to the extent of his level of putridness but you get my drift.
So kudos to you, Daniel, for leading the way in the social viral realm.
P.S. Can't wait to see your show.
And as always..."Is this going to be forever?"..
