SOoo this is what blogging is about, huh? I'm not much of an avid blogger. Sure I've written a few for my company's website (DNP - Davis Newman Payne, which I'll include on my blog as well) but never on a consistent basis, yet alone my own blog. I feel like the internet world is calling my name on a professional level and I want to fully dive into the digital pool. I think the topics of this blog will be at random. Probably more industry-related (advertising, marketing, etc.) than anything but I'll probably share my thoughts and feelings on things going on in my world as well - my "Dear Diary".
Can I now say I've been de-flowered as a blogger?
Friday, December 4, 2009
2009 Bonnaroo
The Bonnaroo Music & Arts Festival is a four-day music festival that is in its 7th year. This event is held in the small town of Manchester, TN and is produced by Superfly Productions and Knoxville’s own AC Entertainment.
Not Just A Jam-Band Festival Anymore
Being that this was my third Bonnaroo, it never ceases to surprise and amaze me. With 80,000 attendees, this festival had something for all ages and demographics: Phish for the hippies, Mars Volta and Coheed for the slightly rougher metal heads, Beastie Boys for those in their mid-30s, Springsteen and David Byrne for the older crowd and last but not least, babies. Yes, even babies had a good time at the Roo.
You Can Still Roll VIP
Can’t stand the heat, nasty port-a-potties, or sitting on the harsh ground during a show? Of course VIP passes are available for those wanting to spend the extra cash. However, special showers and restroom facilities, preferred parking and camping, and bleacher seating during shows may be worth the increased pricing. And don’t worry; there is also a VIP Payment Plan if you can’t dish out the $1,349.50 per pair plus applicable fees.
The Bonnaroo BUZZ
Bonnaroo is all about the one-on-one consumer interaction. This strategy has helped to create the enormous buzz that has been fluttering around the festival for years. Various social media vehicles were apparent everywhere such as the Bonnaroo Fan Page on Facebook, Bonnaroo’s online newsletter, AC Entertainment’s eblasts sent via email, and Bonnaroo’s own Twitter account and Tweetaroo where you can find and follow your favorite Bonnaroo artists. Even Rolling Stone magazine is deeming it as the best festival of the summer.
What’s in a Brand Name?
With Bonnaroo being such a big event it was no shock to see companies promoting throughout Centeroo (area where all the activities, vendors and stages are held). Here are some of Bonnaroo’s partners that I thought weren’t intrusive and promoted their brands tactfully.
Photo credit: http://bonnaroo.com
Fuse Barn
The Fuse Barn gave you a chance to unleash your inner rock star by taking the stage in front of a live rock band, karaoke style. Or test your music trivia IQ by competing against all your friends in the Fuse Game show for prizes. You could even charge your cell phone, update your Facebook status, twitter or check your email from their computer lounge. I used it to give my peeps a quick update on my Facebook status, mostly to rub it in their faces. :p Fuse also broadcasted live throughout the festival as the official TV partner of Bonnaroo.
Photo credit: http://bonnaroo.com
Bonnaroo Salon Hosted by Garnier Fructis
While I was partially fond of my own dirty dread-lock forming hair, Garnier, who is no amateur to the Roo had returned for its third year. Their Salon gave away complimentary hair washing, hair styling, free samples, had a karaoke contest and other giveaways. Now you can dance to the tunes of Of Montreal AND have great hair!
Photo credit: http://bonnaroo.com
Arcade Discotheque Powered by Xbox 360
Not only did the Xbox 360 tent provide a nice cool and shaded area to rest in between sets, it was also the place to rock on stage and test your Rock Band skills. Gamers had the chance to test new Xbox games as they danced along to the Live DJ spinning tunes. They also graciously provided ponchos for the predicted monsoon that was to hit. Luckily I never had to make use of them.
Photo credit: http://bonnaroo.com
The Silent Disco Powered by Vitamin Water
My most unique experience and Bonnaroo’s top attraction was bustin’ a move at the Silent Disco. This wireless dance party provided stereophones that broadcasted Live DJ spins directly to your ears. Not to mention, the refreshing Vitamin Water was a nice touch at the end.
Although Bonnaroo can make quite a dent in the wallet, I encourage anyone who hasn’t gone to take the trip at least once in his or her lifetime. Bonnaroo isn’t just a hippie-fest, but a place for doctors, lawyers, business owners, and families to come together and enjoy a friendly community, fun activities, and most importantly, great music.
Subscribe to:
Posts (Atom)
LinkWithin
