Tosh.0 A Social Marketing Genius?

Ahh hello there old friend.. I admit, it's been a long while since my last post. June to be exact.

I've just been so busy that I barely have time to write nor the motivation. I guess that's what happens when life happens.

However, tonight I am motivated. Motivated by a young, fearless chap by the name of Daniel Tosh.

Now, I know in my last post I said that I would do a follow up on bringing the basics back to social media...and I will...some day. But for now my inspiration comes from this guy...

...since I am about to see his show at the Tennessee Theatre Wednesday, October 13th. I CANNOT WAIT!

But the point of this blog post is to recognize his own great use of social media. I applaud him for his creative efforts.This guy is swimming in the Sea of Social. Hell his show, Tosh.O, is entirely based on user-generated YouTube videos! 

His show has invaded my personal life and has become a weekly staple. It's sad, but almost daily I say to myself  "It's fun to do bad things..." like the 7-year-old kid who stole his grandmother's car.

I can't help but crack up everytime I see it. Not to mention I wouldn't have even seen the majority of these videos without his show because 1.) I have a life and 2.) am not constantly watching videos like SOME PEOPLE I KNOW **ahem**(not to mention any names ((Devo)) but you know who you are ;-))...

His social marketing (and/or his marketing department's) skills are superb. He knows exactly how to appeal to his audience; by maintaining the exact same perverted cynicism he displays on his show and integrating it throughout all his social vehicles. And people eat. it. up! I guess people thrive off assholes.

Also, Tosh definitely knows how to cash in on user-generated content by encouraging viewers to submit their own YouTube videos for a chance to be on his show or to take part in well-known impossible challenges like the Cocao Challenge.

The guy has got some great ideas (or at least someone on his team does) that I think many businesses can utilize and incorporate into their own social marketing strategies. Well, perhaps not to the extent of his level of putridness but you get my drift.

So kudos to you, Daniel, for leading the way in the social viral realm.

P.S. Can't wait to see your show.

And as always..."Is this going to be forever?"..

What?!? Mark Zuckerberg's Plot to Destroy the World??

Social Media.

I know what you’re thinking…

You are thinking… ‘Why, Nicole, those two words sound awfully familiar to me. Could it be something that I possibly spend 7 hours a month on?’

No lie. Surprisingly, I’m not making this number up at all. Mark Zuckerberg’s sitting there laughing in our faces right now because he knows what he’s done. He’s created a little devil monster whose main agenda is to steal our level of productivity and ability to have natural, face-to-face interactions.

I’m only kidding. The destruction of man-kind and world domination is not on his list of things to-do. This techi-tree-hugger’s mission is to spread the virtual love by evolving our social experiences and relationships on the web. And it’s big. I mean REAL BIG.

I don’t know about you but it seems like every time I look there is something new coming out. I sometimes find it hard to keep up with it all, and quite frankly, my sanity as well. Just stop with advancements already! You still have about 40 years to reach global domination! OK?!

But for those of you who like to take a step back for a moment, to "catch your breath" if you will, I thought that it might be useful to have a little refresher course. You know, a back-to-the-basics kind of thing to remind us the power of using social media from a business stand-point.

BUT that will be for the next post. So, until then!

Tah-Tah!

♪{Musac BlogRevue} Stimulate Your Ears with Rafe Hollister♪

If you are ready to get your honky tonk and boot scootin’ on, then Rafe Hollister’s “Stimulus Package” has got the plan to bail out your desires (eh, too much? Probably). Country boys Sam Brinkley- Lead Vocals/Guitar/Harmonica, Jeff Mendenhall- Fiddle, Brooks Butler- Lead Guitar/Backing Vocals, Joseph Massie- Bass, Vince Seabrook- Drums, and Mark Moser- Mandolin all spawned from the rolling mountains of Maggie Valley, NC which I suspect is the root behind their unique mountain rock sound. 

The album has all the workings of a good country/rock album: bluegrass, rock, folk, blues, punk and country while Sam’s vocals resonates a southern, classic-rock feel (which I absolutely love). Even the lyrics are genuinely redneck as they tell tales of moonshine, inbreeds, missing teeth, Bigfoot, “coon dogs”, hillbillies, mullets and many other subjects that define the everyday life of rural Appalachia.

Although most of the songs have similar sound qualities, their lyrics and use of traditional bluegrass instruments give them a distinct patriotic feel. From just listening to the album I can only imagine the high energy level performed at their live shows, nor can I deny my intense urge to slap on my cowboy boots and do a hoedown. 

Check out a show near you!

A Slight Turn off The Beaten Path

If you occasionally glance at my blog you may have noticed an increase in the number of music-related postings I've been doing (well there have only been two but you know what I mean). It seems as if my blog is taking a different shape - a shape that I am excited to conform to.

Music is my passion and will always be for as long as I live. So it makes sense to me that I should blog about something I am passionate about. But don't get me wrong, I am passionate about all things advertising/social media-related as well. Therefore I will continue to write about these things too. The only difference is that I will distinguish my music-related posts with these markings: ♪{Musac BlogRevue}♪ (just for your ease and my amusement).

The point of this post is to give you a glimpse into the transformations taking place in my blog. "Thoughts from a Distance" is slowly but surely becoming what it seeks out to be "✯ Sporadic thoughts ✯ Insightful insights ✯ Attempt at words" or a big ol' mash-up of systematic disorder.

'Hmm note to self: Use Systematic Disorder to cash-in on as good band name....'

So if you are reading this, you can continually expect to find that whatever happens to randomly inspire me shall be written.

Also if you are reading this, are in a band, and have a CD that doesn't suck, send it to me and I'll review it!

Thank you that is all...

♪{Musac BlogRevue} East Coast Dirt Debut CD: A Dirty Blend of Brilliant Complexity ♪

(Check out the preface to this post, "The Dirt on East Coast Dirt")

Last January I was asked by a friend at Suprema Lex Music to check out the Asheville-based band, East Coast Dirt, at the Preservation Pub. I walked in half-expecting a slightly amateurish group frantically struggling to keep things in tune; however, that was not the case at all. No, I was surprisingly hit by a wall of funky, improv-driven sounds, or as they coin it, “sneaker boogaloo”.

Now I get the awesome chance to review East Coast Dirt’s debut CD. Unfortunately, I have to narrow it down to a couple of my favorite songs, which is hard to do with an album chockfull of audible splendors. The whole album is an infusion of chaotic elements of jazz, percussion, electric guitar, and keys that all coexist in perfect harmony.

The first track I listened to was no doubt destined for me to stumble upon. Perhaps it is the title of the song, “10-15 on Mole Mountain”, that stirs up my imagination, but I can’t help but envision deep, heavy guitar riffs theming a journeyed car ride along a mountainside. It’s as if an electric guitar consummated with Latin rhythms and birthed the taunting melodies of this song. (That may have been a tad bit unrefined, sorry.....) 

.... Let’s just say that I can’t seem to get this one out of my head since I first heard it!

The next track to strike my immediate fancy, “The Dog that Bit Me”, is a monstrous product of tunes ranging from all sides of the music spectrum. If I could describe the elements of this song in one long, run-on sentence it would be intense dub/reggae beats meets Electric Light Orchestra blended with sporadic bursts of Rusted Root-inspired percussions and invigorating jam band-y vocals that are all interwoven into one little package. Needless to say, it's like eating candy because it's so sweeeett!

(Did I insert enough adjectives in there?) 

I can assure you that East Coast Dirt doesn't hold anything back on this one as they shove a collection of genres straight into your eardrum. However, as frenzied as it sounds, the album intelligently merges arrangements of melodies and grooves in a very thoughtful way.

I could probably analyze and dissect every song on this entire CD, but that would ruin the surprise you’re in store for. (Or your attention span might start to shift to that of a two-year-old.) So purchase a copy at one of their shows near you and find out for yourself. I must forewarn you though; be prepared for an eargasm of jazzy-funk and psychedelic-rock layers that are utlimately going to rock yo' socks off.


Click on the player below for a little East Coast Dirt teaser...

Chatroulette..... The Next Social Media "Craze"

Chatroulette,  a new video chat platform, is becoming one of the biggest social media phenomenons to hit the virtual world since Twitter. In February alone there were around 30 million unique visitors to the site (one million US visitors according to Comscore reports). 

The concept is that you are coming face-to-face with a randomly selected person and have the option to choose "next" to skip them and on to the next (kind of like a girl who gets tired of the Boy of the Week and is off to the next victim). You are creepily taking a quick look into another stranger's life. Luckily, no subscription or personal information is required.

Seriously? This is the next social media phenomenon?

Sounds like a short-lived craze in my opinion. I don't see any value you are getting out of Chatroulette. At least with Twitter you are gaining valuable information from other Tweeters through shared articles, news, specials, etc. I Can Has Cheezburger is making one a little happier each day with a good laugh. And with Facebook you are building personal relationships with friends, family, co-workers or other networks. Plus you have some control over what information is shared and who can see it. 

Oh and not to mention what sort of obscenities you'll run into with Chatroulette.

No thanks. I'll let this craze slide and stick to the rule engraved in me since I was a child of never talking to strangers. I'd like to try and avoid any dirty old men with their pants down as much as possible. 

What do you think about Chatroulette? Do you think it will remain a strong player in the social media realm? What effect do you think it will have on other video chat platforms?

Discuss.....

I Can Has Unhealthy Obzezzion Wit Kittehs

Do you have things you obsess over? Perhaps things like shoes, tiny collectibles or boy bands? I too have an obsession........

......an obsession with CATS.

Ironically, I'm not a huge cat person. They're alright from time to time. Of course they'll give you the time of day when they want to. When it's "convenient" for them (they're rather selfish in my opinion).

No, my obsession started from a little thing called ICanHasCheezburger. LOLCats are the culprit for my obsession.

How can you not like this............

..............and this...............

...........or this????

As you can see, ICanHasCheezburger features silly pictures of cats with silly captions. Who would of thought that this hilarious site and its sister site, Fail Blog, would have nearly 50 million page views a month (self reported for the network), and over 1 million unique visitors for ICanHasCheezeburger.com (according to Compete.com statistics). *(Data from 2009)

In other words, serious $$cha-ching$$ potential. 

Ben Huh, CEO of the CheezBurger network, explained in a past Inc. article that they have a simple company mission: “making everyone happy for 5 minutes a day.”

Of course, ICanHasCheezburger wasn't a success overnight. It took alot of followers to ignite the flame but it soon spread like wildfire. As the network grew larger so did the launch of new sites. The cool thing about each site is that each pertains to a different niche audience based on their interests.

Here's a list of a few of their other sites:

• Engrish Funny
• Failbooking  
• There, I Fixed It 
• IHasAHotdog 
• ROFLrazzi

So how do they get the ideas for these radical sites? Interestingly, it's the users who are the brains behind these sites and they submit more than 10 thousand submissions of content a DAY.

I believe that the Cheezburger network is a great example of a growing trend in business models - one that focuses on the consumer and builds from customer feedback, recommendations, and interactions.

So yes, because of LOLCats I can't help but imagine a cat in some ridiculous pose with some outrageous caption from every kitteh I see. Thus the reason why I just want to squeeze every kitty to death.

I Can Has Unhealthy Obzezzion Wit Kittehs?


What do you think the future holds for user-inspired content?

Do you think more companies will adopt this type of model?